a creative strategist at heart.
Social Listening Research
The Agency at UF, Client: Center for Public Interest Communications
As account supervisor, I was in charge of managing a team of 7 other researchers to provide social listening insights (via NetBase Quid) to the CPIC team. Their goal was to have key insights about the social media landscape of conversations surroundings Red Tide issues in Florida. Click on the button to view some of the research and key insights we developed that our client presented to the Florida Department of Environmental Protection!
Social Listening Data
The Agency at UF, Client: Carnival Cruise Line
As a research strategist, I was part of a team of 5 other researchers under the client Carnival Cruise. Using research databases, like TalkWalker, we were able to look into how people felt about traveling during the pandemic. Using our social listening research, we were able to develop a press release with Carnival Cruise Line about the shifting mindsets of travelers during the pandemic.
Think-a-Thon Campaign
Think Integrated Marketing Agency, Internship - Account Planning
ADV4710 - Advertising Portfolio: Trad. Media Basics, Researcher/ Copywriter
Think Integrated put all the interns together in charge of their annual company tradition, the “Think-a-Thon” project. “Think-a-Thon” is a campaign that is dedicated to reaching out to local non-profits in the Central Florida area and getting them to sign up for a chance to get 100% free full service from the company for 26.2 hours. Check out our case study to see how we developed the branding and outreach for 2022’s “Think-a-Thon”!
My partner and I were tasked with (1) finding a problem of a non-profit of our choice and (2) to create an advertising campaign with the solution. We chose the National Park Service and decided to tackle the growing issue of paper map waste by developing a unique digital activation that could act in a functional way as well as a personalized souvenir for travelers, ‘My Footprint’. Check out our pitch presentation!
NPS Digital Activation
Subway Campaign
ADV4101 - Copywriting & Visualization, Researcher/ Copywriter
Our group project was tasked with delivering a TV advertising storyboard to our client Subway. Our client wanted to spotlight their newest spicy sandwich. To capture the attention of spice lovers, we had to find an insight to connect to spice lovers. The insight we came up with was: “when you love something, you’ll always come back to it regardless of the consequences.” Check out our pitch presentation!
This is Universal Campaign
Universal Orlando Resort, Internship - Digital CX
As a Digital Customer Experience intern, I was able to partake in the strategy of several digital activations. This is Universal is a major digital activation that was launched to target New Prospects for Universal Orlando Resort. After launching the YouTube series and first-timer webpages, my team held a meeting with relevant stakeholders to review what went well and where we could improve.
