Technology is up and coming, constantly evolving every day.  Brands are constantly coming up with new creative campaigns and activations in the world. Universal would like to stay up to date on new tech and trends as a brand that prides itself on innovation. How can the brand stay updated as new innovations and fun marketing trends emerge?

GOAL: To share news/buzz and the latest innovation to see how UDX can use it to its creative advantage.

CONCEPT: Once a month, we will gather individuals from across the organization to discuss the latest buzz in marketing innovation and technology. Marketing and Sales Team Members will be able to share their ideas via a submission form. These ideas will be inputted into a presentation that will be shared during the Inspire Studio session. Attendees will get to meet with other team members from various departments and learn about up-and-coming marketing trends/innovations. Inspire Studio is meant to be an engaging session that can inspire future marketing strategies/tactics for UDX!

As an intern, I was tasked with developing the style guide for the program. This included developing the logo, colors, type fonts, and overall look/feel of promotional materials (email headers, flyers, etc.). I was also tasked with promoting and running the inaugural event at the end of my internship and successfully gathered over 110+ attendees!