My group and I were tasked with choosing a non-profit organization to create a print ad for. We chose the Make-a-Wish Foundation and came up with this print ad that would look like it is sketched, an art style that is similar to children’s books like “The Giving Tree.” In this case, our client wanted us to focus on increasing donations so that they can continue doing what they do for kids all around the world. Our print would feature QR codes that would take people to a landing page with videos of kids saying what their dreams are and people would be able to donate right then and there on the page.

I was tasked with creating a sample of this print ad along with the copywriting. I primarily stuck with colors that are from the Make-a-Wish style guide. I also wanted it to look overall dreamy and magical to match the brand and appeal to kids/families.